Ultimate Stays
A New Digital Home for Ultimate Stays
Ultimate Stays had built a strong reputation managing premium holiday homes across Queenstown and Picton. However, its existing website wasn’t reflecting the quality of its properties, the level of service it provided or the future direction of the business.
The existing WordPress website was also hard-coded, making content changes difficult and costly. Ultimate Stays needed a more flexible digital platform that could grow alongside the business while providing clear, distinct pathways for its two key audiences: guests searching for memorable places to stay and property owners looking for a trusted management partner.
Our Approach
We began by reviewing the existing website, clarifying the needs of each audience and developing a more intuitive sitemap and information architecture.
The new structure was deliberately kept lean, making it easier for guests to explore available properties while giving prospective hosts a clear understanding of Ultimate Stays’ services, process and approach to property care.
The website was structured around six key areas: Home, Stay With Us, Host With Us, About, Blog and Contact. The Stay With Us experience prioritised visual property discovery, location filtering and simple access to booking information, while Host With Us brought the company’s property management services, process, FAQs and owner testimonials together in one place.
From there, we led the design process in creating a more polished and contemporary expression of the existing Ultimate Stays brand. Generous spacing, strong destination photography and a considered use of the brand’s navy and green palette helped create an experience that felt premium without losing the warmth and personal service at the heart of the business.
The designs were considered across desktop, tablet and mobile, with reusable layouts and components developed to create consistency across property listings, destination content, testimonials and blog articles.
Working with Meta Digital
Once the website designs were approved, we then handed the site’s build over to Meta Digital, our development partner for the project who brought the technical expertise required to translate the approved designs into a responsive and easy-to-manage WordPress website.
The build included reusable property listing layouts, location-based filtering, connections through to Ultimate Stays’ Guesty booking listings, editable page content, a flexible blog, enquiry forms, guest and owner reviews, and the foundations for ongoing SEO and analytics.
The Outcome
The new Ultimate Stays website launched in early 2026, giving the business a more professional and compelling digital presence to support its continued growth.
Guests can now explore properties and destinations through a clearer, more visual experience, while prospective hosts have a dedicated pathway that communicates Ultimate Stays’ expertise, services and personal approach to property management.
Importantly, the Ultimate Stays team can now update its properties, imagery, content and blog internally, allowing the website to evolve as new homes and locations are introduced.
The result is a warm, polished and flexible website that better represents the quality of the Ultimate Stays experience.
