Our brand strategy centred on place, position, and potential. Hornby Quadrant is located at the convergence of key national transport routes, including direct access to State Highway 1, Christchurch International Airport, and Lyttelton Port. From a marketing standpoint, this geographic advantage became our central narrative.

Visually, the identity system needed to communicate clarity, confidence, and progress. We created a modern, typographic logo paired with a distinctive brand mark – a stylised bullseye that subtly forms a ‘Q’. The mark acts as a symbol of precision and centrality, reinforcing the site’s unparalleled connectivity. The colour palette blends grounded, corporate blues with a vibrant yellow accent – a nod to innovation and the forward momentum of industrial development in New Zealand.

The website was designed to be more than a digital brochure – it needed to be a trusted, high-performance sales tool. We mapped user journeys across two primary audiences:

• Sales teams, who use the site in live client meetings or as follow-up collateral

• Prospective tenants or owner-occupiers, seeking information on land availability, site logistics, and development opportunities

Our approach focused on reducing cognitive load, streamlining copy, and ensuring every pathway quickly led to meaningful content – whether that be specifications, stage availability, or how to engage the Calder Stewart team. Messaging and structure were kept tight to align with the commercial nature of the audience: long-term owner occupiers, logistics, distribution and manufacturing decision-makers, and growth-minded business owners.

We also considered the long game. The website infrastructure was designed to accommodate future stages of land release and scale easily as new lots stages became available – supporting the ongoing success of Hornby Quadrant well beyond Stage 4.